GoingsFortner440

Initial, the jargon.

Back link: this is where a site links to your site i.e. Internet site X has a link pointing to your website, so your website has a back link from Website X

One particular-way link: exactly where only website X links to your site, but your site does NOT link to web site X

Reciprocal link: where two web sites have swapped links so they each link to each and every other

Anchor text: the text/description that is associated with your link on the back link website.

Page rank: Google's proprietary program for assigning a worth (from 1-10 exactly where 10 is very best) to the combined number and the good quality of back links pointing to your web site.

quality link building