Could it be OK For Roofing Builder Advertising to Be Provocative?

I noticed an ad on radio stations yesterday that very nearly made me choke on my coffee. After I regained get a handle on of my car I'd to think of how few adverts catch my interest like this one did. Then it made me wonder if [hhttp://www.youtube.com/user/DallasRoofingPros roofing contractor dallas] contractors would ever be willing to use such a provocative method.When I say provocative I don't mean within the pretty feeling, I am utilizing the description 'more likely to bring a solid reaction.' I can't tell you the number of times roofing technicians have said they won't ever say anything about the opposition or other brands.&lt;br /&gt;&lt;br /&gt; They tell me that customers do not like that. On some levels I recognize, however I don't know that it's absolutely true.So, what was the ad that caught my attention? Before I tell the ad to you I'll say that it managed an issue that many roofing contractors face - poor, cheap competitors. The offer was for your Shane Company (you understand, your friend in the stone company). The first word was spoken by their deadpan spokesperson. He said something to the aftereffect of 'Our rivals diamonds are so cheap that they seem like a piece of frozen spit.'That is the line that had me swerving down the freeway.&lt;br /&gt;&lt;br /&gt; Then he went on to really add the suffering by saying that if you were to get this kind of low priced, dark, milky diamond you and the family member you gave it too would not really enjoy a it.I love that offer. You might start thinking that customers don't really like that. After some research I've to disagree. Let us take a look at a number of the most profitable organizations and whether or not they utilize this strategy. Here are a few: Apple vs. COMPUTER - Whopper compared to.&lt;br /&gt;&lt;br /&gt; Major Mac - Verizon versus. AT&T - Ford vs. Chevy. I could continue. These companies call-out the competition and people love it and answer it. This gives them the chance to identify with the organization they prefer and helps them to actually get into it.Would this benefit Roofing Contractor Marketing? If done properly.&lt;br /&gt;&lt;br /&gt; The Shane Company ad did not specifically mention any competitor. What it did do was point out an easily identifiable difference between their product and the rivals (in a humorous way). It also explained the way the customer may likely feel after they bought the inferior product and reminded them that they can easily avoid that pain and humiliation by shopping with them.These are rules that could easily be integrated into a roofing organizations advertising resources. Take some time to recognize points of difference between you and the competition and then do not be afraid to share and advertise those points. But imagine if my competitor just copies me? That's o.k.&lt;br /&gt;&lt;br /&gt;, in my own next article I'll talk about a bit employed advertising reality 'In the event that you say it first. You have it.' It never seems nearly as good to a consumer to hear 'Oh yeah., we do that too.' So, proceed, be provocative, your future customers might enjoy it, even if your competitors do not!