New Suggestions For In-car Advertising and marketing - Parking Discs Offer you Promotional Advertising and marketing Prospect to Business

Have you ever Car Valeting Burnley  ever considered the quantity of promotion things you will discover in the car? Have you got a pen during the glove compartment along with the car's emblem on it? Does the tax disc holder show the title of your dealership? What about the identify of the car or truck valet firm to the air freshener? Did you can get the ice scraper to be a freebie from the trade event? Is there a sticker with your rear window along with your dealer's particulars? What about an umbrella, a map, a highway atlas or perhaps a notice pad? The chances are that almost all of these things will carry an marketing concept or logo.

A latest survey was done by sourcing company, p&mm Source-e, the results for which were published in Promotions Buyer magazine (May 2008). The study revealed that nearly two thirds of respondents could title a brand or firm or organization featured on marketing merchandise that is kept in their automobile. And almost 95% of respondents believe that branded advertising merchandise increases a company's brand awareness. Almost half have purchased from the branded companies.

This all sounds like great news for advertisers. However, if you are involved in a business where in-car marketing is an area of definite interest then before going head on an buying one of your aforementioned products perhaps you should ask yourself - "How many times a year will my ice scraper be used by the motorist?"

Suddenly it doesn't seem like such a brilliant idea and yet there must be some way to test out the very encouraging findings of the p&mm Source-e survey. In an ideal situation, your promoting product would be something that the motorist would handle almost every day. It would be even better if the product was easily visible to passers by when the vehicle was parked.

The answer could be a parking disc. The product is a printed cardboard sleeve which has a wheel inside. The driver turns the wheel so that it shows the time of arrival at his/her chosen parking spot and then he/she places it on his/her dashboard for all and sundry to see - particularly the local traffic control officer or car park attendant. Parking Discs are used by local authorities throughout the UK but have yet to be discovered by the promotion industry!

You will find millions of motorists inside the UK who reside in towns where a parking disc scheme is in operation. Each day millions of motorists handle a parking disc at least twice and so each day that parking disc is seen by that motorist at least twice and potentially by everyone who walks past his/her car or truck! That's a lot more than a map, an ice scraper, a pen, a sun shield, a tax disc holder or any other form of in-car promoting!

Think from the opportunities for a whole array of industries allied to the vehicle industry...insurance companies, breakdown services, motoring organization, petrol and diesel suppliers, windscreen replacement, vehicle dealerships, tire companies...parking discs can offer you an inexpensive way of ensuring that your giveaway gets noticed more than any other form of in-car marketing merchandise!