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Social bookmarking is often a process for Net users to organize, shop, manage and search for bookmarks of resources on the web. Several online bookmark management solutions have launched because 1996; Delicious, founded in 2003, popularized the terms "social bookmarking" and "tagging". Tagging can be a significant function of social bookmarking systems, enabling users to organize their bookmarks in flexible approaches and create shared vocabularies referred to as folksonomies.

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The notion of shared on-line bookmarks dates back to April 1996 with all the launch of itList, the attributes of which included public and private bookmarks. Within the subsequent 3 years, on the internet bookmark services became competitive, with venture-backed corporations like Backflip, Blink, Clip2, ClickMarks, HotLinks, and others entering the market place.[5][6] They offered folders for organizing bookmarks, and some services automatically sorted bookmarks into folders (with varying degrees of accuracy). Blink included browser buttons for saving bookmarks; Backflip enabled users to e mail their bookmarks to others[9] and displayed "Backflip this page" buttons on partner websites.[10] Lacking viable revenue models, this early generation of social bookmarking corporations failed because the dot-com bubble burst - Backflip closed citing "economic woes at the start out with the 21st century". In 2005, the founder of Blink stated, "I do not think it was that we were 'too early' or that we got killed when the bubble burst. I think it all came down to item style, and to some quite slight differences in method."

Founded in 2003, Delicious (then known as del.icio.us) pioneered tagging and coined the term social bookmarking. In 2004, as Delicious began to take off, equivalent services Furl and Simpy had been released, along with Citeulike and Connotea (often referred to as social citation solutions) and the related recommendation method Stumbleupon. In 2006, Ma.gnolia (later renamed to Gnolia), Blue Dot (later renamed to Faves), Mister Wong, and Diigo entered the bookmarking field, and Connectbeam included a social bookmarking and tagging service aimed at corporations and enterprises. In 2007, IBM released its Lotus Connections product.[14] In 2009, Pinboard launched as a bookmarking service with paid accounts. As of 2011, Furl, Simpy, Gnolia, and Faves are no longer active solutions. Digg was founded in 2004 with a connected program for sharing and ranking social news, followed with Reddit in 2005 and Newsvine in 2006.

For users, social bookmarking could be useful as a method to access a consolidated set of bookmarks from numerous computer systems, organize significant numbers of bookmarks, and share bookmarks with contacts. Libraries have discovered social bookmarking submission service to become valuable as an straightforward approach to present lists of informative links to patrons.

With regard to generating a high-quality search engine, a social bookmarking program has many positive aspects more than traditional automated resource location and classification software program, including search engine spiders. All tag-based classification of Online resources (including web web sites) is done by human beings, who comprehend the content in the resource, as opposed to software program, which algorithmically attempts to determine the meaning of a resource. Also, men and women can locate and bookmark web pages which have not yet been observed or indexed by internet spiders. Moreover, a social bookmarking system can rank a resource according to how a lot of instances it has been bookmarked by users, which could be a a lot more valuable metric for end-users than systems that rank resources according to the number of external links pointing to it (despite the fact that each kinds of ranking are vulnerable to fraud, and each need to have technical countermeasures to make an effort to deal with this).

Social bookmarking can also be susceptible to corruption and collusion.[20] Due to its popularity, some people have started thinking about it as a tool to work with together with search engine optimization to create their web site far more visible. The more generally a web page is submitted and tagged, the far better opportunity it has of becoming found. Spammers have started bookmarking precisely the same net page various times and/or tagging every single page of their web site making use of quite a bit of well-liked tags, obliging developers to regularly adjust their safety program to overcome abuses.