Pearls of Umhlanga

Ground has officially been broken on the multi-billion-rand Pearl Sky, and Rainmaker Marketing is proud to be associated with this, the fifth and final phase of development of the Pearls of Umhlanga, this according to Sunday Tribune Property.

In the final chapter of the controversial Pearls of Umhlanga developments, ground has been broken on the multi-million-rand Pearl Sky, the final phase of these iconic buildings, with its official launch scheduled for Easter Saturday.

The announcement brings to R3 billion the investment into the developments; concludes the fifth phase and was credited by The Pearls of Umhlanga Development director Anant Singh as among the largest private sector investments in KwaZulu-Natal in the past decade.

He says Pearl Reef, Pearl Tides, Pearl Breeze and Pearl Dawn had been sold out, with the precinct values escalating to more than double since the initial 2004 launch.

Due for completion in 2017, Pearl Sky includes 322 upmarket residential flats as well as a 14 500ml luxury boutique retail component. Residential options range from executive studios to one, two, three and four-bedroom flats, and penthouse suites.

A key element to the development will be the retail component with Food Lovers Market confirmed as the anchor tenant and opportunities in the pipeline for attracting boutiques, designer labels and restaurants.

Piaras Moriarty, DevMark Global chief executive, says since the prelaunch publicity hit the market, the company had had more than 3 000 enquiries and now signed 150 confirmed commitments to purchase worth R500 million DevMark has been appointed as the sales and marketing consultants for the project.

Piaras Moriarty, chief executive at DevMark Global, developer Nico van Rooyen, KwaZulu-Natal economic development, tourism and environmental affairs MEC Mike Mabuyakhulu, and The Pearls of Umhlanga Development director Anant Singh, in front of the Pearls developments, effectively highlighting where the new Pearl Sky will be placed on the skyline.

Rainmaker Marketing is South Africa's leading property development marketing agency. We specialise in development marketing and hospitality branding solutions throughout Southern Africa. We do property marketing for clients such as Mjejane Game Reserve, Seasons Lifestyle Golf Estate, The Pearls of Umhlanga and Mayibuye Game Reserve to name only a few. For more on Rainmaker Marketing contact 087 2311 588 or e-mail info@rainmakermarketing.co.za