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According to Yahoo they're the most visited homepage on the Internet. With 36 million visitors each day, you're probably questioning how you can run your marketing banner campaign through them. Here is some details on Yahoo! Advertising:

Targeting

Yahoo! Advertising can help you target your banner ad to millions of the visitors they get daily. Yahoo provides behavioral targeting depending on what their users purchase online or study online. They also offer demographic targeting which they base on predefined age groups ranging from 13 to over 65 and on the gender of the customers. Furthermore they offer geographic targeting. This is distinctive because they truly permit you to define your audience based on the country, state or zip code that they live in. This can be excellent in the event you not merely have an online shop, but an offline storefront. This way, customers can see your banner ad, see that your store is close to them in location and truly go to your storefront. You are able to also use Yahoo's retargeting tool that can help you modify the message of one's online banner advertising for certain audiences to be sure that you'll be able to reach them on their level.

Yahoo Home

Once you sign up for banner ad marketing on Yahoo you'll be able to choose what Yahoo property or networks your custom web banner will run on. You'll find many choices from Yahoo! Finance, Yahoo! Mail, Yahoo! Maps, Yahoo! Buying, Hotjobs, Yahoo! Sports and more.

Ad Specs

Yahoo gives tons and tons of banner spec alternatives. The important to deciding what size custom banner ad you will need is to first decide what Yahoo property or networks you need your online banner advertising to run on. They have particular ad sizes for each network and position on the web page which you want your ad to run.

Reporting

Yahoo has several applications that can enable you to decide in case your banner ad campaign is functioning. They companion with third party Dynamic Logic and other companies to help companies like you measure the good results of their brand and the awareness their marketing is making. Yahoo itself also can show you your results in driving online and offline acquiring through your banner ad campaign. In addition, Yahoo enables companies to customize their reporting and they have in-house employees members that can aid get you reports on something you'll need to know relating to your branding and marketing banner efforts.

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George J Nassef Jr George Nassef Hotjobs