Does Your Business Communication Textbook Reflect the Biggest Technological Shift Since the Internet

Today's students are holding the future of business communication in their hands. As another disruptive technology redefines business communication, Bovee and Thill are once again the first to respond with current, comprehensive, and fully integrated coverage. Just as Bovee and Thill pioneered coverage of the social media revolution, they now lead the market with up-to-the-minute coverage of mobile business communication. As with social media, the changes brought about by mobile run far deeper than the technology itself. Successful communication on mobile devices requires a new approach to planning, writing, and designing messages. With in-depth, integrated coverage of the challenges and opportunities that mobile presents, their books help students adapt their personal use of mobile devices to the unique demands of business communication. Through a variety of annotated model messages, questions, activities, and cases, students will gain valuable skills in the art of communicating via mobile devices. Whether it’s emailing, social networking, watching video, or doing research, the percentage of communication and media consumption performed on mobile devices continues to grow. For millions of people around the world, a mobile device is their primary way, if not their only way, to access the Internet. Globally, roughly 80 percent of Internet users access the web at least some of the time with a mobile device. Mobile has become the primary communication tool for many business professionals, including a majority of executives under age 40. Email and web browsing rank first and second. In terms of the most common non-voice uses of smartphones, more email messages are now opened on mobile devices than on PCs. Roughly half of U.S. consumers use a mobile device exclusively for their online search needs, and many online activities that eventually migrate to a PC screen start out on a mobile screen. For many people, the fact that a smartphone can make phone calls is practically a secondary consideration; data traffic from mobile devices far outstrips voice traffic. Only choose a business communication or business writing textbook with full mobile coverage. To learn more, visit http://tbc.businesscommunicationnetwork.com/files/2015/09/Teaching-Business-Communication.pdf. If you loved this information and you would love to receive more info regarding business writing teaching materials please visit the webpage.