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Social bookmarking can be a strategy for World wide web users to organize, retailer, manage and search for bookmarks of resources on-line. A lot of on the internet bookmark management solutions have launched given that 1996; Delicious, founded in 2003, popularized the terms "social bookmarking" and "tagging". Tagging is really a considerable function of social bookmarking systems, enabling users to organize their bookmarks in flexible techniques and create shared vocabularies generally known as folksonomies.

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The concept of shared on line bookmarks dates back to April 1996 with the launch of itList, the attributes of which included public and private bookmarks. Within the subsequent 3 years, on the net bookmark solutions became competitive, with venture-backed firms for instance Backflip, Blink, Clip2, ClickMarks, HotLinks, and other people entering the market.[5][6] They provided folders for organizing bookmarks, and some services automatically sorted bookmarks into folders (with varying degrees of accuracy). Blink included browser buttons for saving bookmarks; Backflip enabled users to e mail their bookmarks to others[9] and displayed "Backflip this page" buttons on partner websites.[10] Lacking viable revenue models, this early generation of social bookmarking firms failed as the dot-com bubble burst - Backflip closed citing "economic woes at the start out of the 21st century". In 2005, the founder of Blink mentioned, "I do not feel it was that we had been 'too early' or that we got killed when the bubble burst. I think it all came down to item design, and to some pretty slight differences in strategy."

Founded in 2003, Delicious (then referred to as del.icio.us) pioneered tagging and coined the term social bookmarking. In 2004, as Delicious began to take off, similar services Furl and Simpy were released, in addition to Citeulike and Connotea (sometimes referred to as social citation services) as well as the associated recommendation program Stumbleupon. In 2006, Ma.gnolia (later renamed to Gnolia), Blue Dot (later renamed to Faves), Mister Wong, and Diigo entered the bookmarking field, and Connectbeam included a social bookmarking and tagging service aimed at businesses and enterprises. In 2007, IBM released its Lotus Connections item.[14] In 2009, Pinboard launched as a bookmarking service with paid accounts. As of 2011, Furl, Simpy, Gnolia, and Faves are no longer active services. Digg was founded in 2004 having a connected program for sharing and ranking social news, followed with Reddit in 2005 and Newsvine in 2006.

For users, social bookmarking can be valuable as a solution to access a consolidated set of bookmarks from a variety of computers, organize substantial numbers of bookmarks, and share bookmarks with contacts. Libraries have found social bookmarking service to become helpful as an uncomplicated solution to provide lists of informative links to patrons.

With regard to building a high-quality search engine, a social bookmarking program has numerous advantages over standard automated resource place and classification computer software, including search engine spiders. All tag-based classification of Web resources (which include internet web pages) is performed by human beings, who have an understanding of the content material of the resource, as opposed to software, which algorithmically attempts to determine the which means of a resource. Also, men and women can find and bookmark web pages that have not yet been observed or indexed by web spiders. Moreover, a social bookmarking technique can rank a resource based on how a lot of occasions it has been bookmarked by users, which may well be a far more useful metric for end-users than systems that rank resources based on the amount of external links pointing to it (even though both kinds of ranking are vulnerable to fraud, and each require technical countermeasures to attempt to cope with this).

Social bookmarking can also be susceptible to corruption and collusion.[20] As a result of its recognition, some individuals have began considering it as a tool to make use of as well as seo to produce their web-site additional visible. The extra normally a web page is submitted and tagged, the much better chance it has of being discovered. Spammers have began bookmarking exactly the same net page numerous occasions and/or tagging every single page of their website working with lots of preferred tags, obliging developers to continuously adjust their safety program to overcome abuses.